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~isPartOf:"European journal of marketing : EJM"
~person:"Ostberg, Jacob"
~subject:"Consumer behaviour"
~subject:"Innovation"
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European journal of marketing : EJM
Handbook of qualitative research methods in marketing
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Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
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