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~isPartOf:"European journal of marketing : EJM"
~person:"Paulssen, Marcel"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Confidence
2
Consumer behaviour
2
Relationship marketing
2
Social bonding
2
Vertrauen
2
B-to-B-Marketing
1
Brand image
1
Brand management
1
Brand satisfaction
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Brand trust
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Business-to-business marketing
1
Cross-buying behavior
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Moderated mediation
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Perseived risk
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Risk
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Share of wallet
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Paulssen, Marcel
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
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Buil, Isabel
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Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
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Lowe, Ben
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Palmeira, Mauricio
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Roper, Stuart
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
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Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Brown, Mark
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
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European journal of marketing : EJM
Betriebswirtschaftliche Diskussionsbeiträge
3
Cahier de recherches / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Handbook of brand relationships
1
International journal of consumer studies
1
International journal of quality & reliability management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
SFB 649 discussion paper
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ECONIS (ZBW)
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
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