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~isPartOf:"European journal of marketing : EJM"
~person:"Paulssen, Marcel"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
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Beziehungsmarketing
Vertrauen
Confidence
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Paulssen, Marcel
Dagger, Tracey S.
2
He, Hongwei
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Roulet, Raphael
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Vlachos, Pavlos A.
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European journal of marketing : EJM
European journal of marketing
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
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