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~isPartOf:"European journal of marketing : EJM"
~person:"Phau, Ian"
~subject:"Brand management"
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Brand management
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Phau, Ian
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European journal of marketing : EJM
Journal of business research : JBR
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Journal of fashion marketing and management
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Country of origin effect : looking back and moving forward
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Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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