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~isPartOf:"European journal of marketing : EJM"
~person:"Reid, Mike"
~subject:"Firm performance"
~subject:"Learning organization"
~subject:"Werbung"
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European journal of marketing : EJM
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IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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