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~isPartOf:"European journal of marketing : EJM"
~person:"Roulet, Raphael"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
2
Confidence
2
Consumer behaviour
2
Relationship marketing
2
Social bonding
2
Vertrauen
2
B-to-B-Marketing
1
Brand image
1
Brand management
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Brand satisfaction
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Brand trust
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Business-to-business marketing
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Cross-buying behavior
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Markenimage
1
Moderated mediation
1
Perseived risk
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Risiko
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Risk
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Share of wallet
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Trust
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Roulet, Raphael
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
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Andrews, Lynda
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Balaji, M. S.
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Bruhn, Manfred
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Guèvremont, Amélie
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Harris, Lloyd C.
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He, Hongwei
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Lee, Wai Jin
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Melewar, T. C.
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Melnyk, Valentyna
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O'Cass, Aron
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Palmeira, Mauricio
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Paulssen, Marcel
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Pillai, Kishore Gopalakrishna
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Presi, Caterina
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Russell-Bennett, Rebekah
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Schroeder, Jonathan E.
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Sok, Phyra
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Tseng, Timmy H.
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Vlachos, Pavlos A.
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Woisetschläger, David
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Allen, Douglas E.
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Alpert, Frank
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Anker, Thomas Boysen
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Antonetti, Paolo
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Ashkanasy, Neal M.
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Aspara, Jaakko
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Aurier, Philippe
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European journal of marketing : EJM
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
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