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~isPartOf:"European journal of marketing : EJM"
~person:"Saren, Mike"
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The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing - Introduction
Brownlie, Douglas
;
Saren, Mike
;
Whittington, Richard
; …
- In:
European journal of marketing : EJM
28
(
1994
)
3
,
pp. 6-12
Persistent link: https://www.econbiz.de/10006104773
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