//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Schroeder, Jonathan E."
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
3
Markenführung
3
Consumer behaviour
2
Advertising planning
1
Assemblage
1
Brand
1
Brand architecture
1
Brand culture
1
Brand image
1
Branding
1
Consumer identity
1
Corporate branding
1
Corporate culture
1
Cultural branding
1
Cultural identity
1
Electrical product
1
Elektrotechnisches Produkt
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kulturelle Identität
1
Markenarchitektur
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Selfie
1
Social Web
1
Social media
1
Social web
1
Theorie
1
Theory
1
Unternehmenskultur
1
Virtual reality
1
Virtuelle Realität
1
Visual culture
1
Werbeplanung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Schroeder, Jonathan E.
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Balaji, M. S.
2
Bruhn, Manfred
2
Buil, Isabel
2
Canniford, Robin
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Gilmore, Audrey
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Melewar, T. C.
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Pillai, Kishore Gopalakrishna
2
Presi, Caterina
2
Roulet, Raphael
2
Russell-Bennett, Rebekah
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Allen, Douglas E.
1
Alpert, Frank
1
Anker, Thomas Boysen
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Backhaus, Christof
1
Balabanis, George
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Marketing theory
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->