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~isPartOf:"European journal of marketing : EJM"
~person:"Terawatanavong, Civilai"
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Determinants of franchise conversion : a franchisee perspective
Hodge, Cori
;
Oppewal, Harmen
;
Terawatanavong, Civilai
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1554-1575
Persistent link: https://www.econbiz.de/10010201748
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