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~isPartOf:"European journal of marketing : EJM"
~person:"Yagüe Guillén, María Jésus"
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Yagüe Guillén, María Jésus
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European journal of marketing : EJM
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
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2
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
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