//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Consumption externalities"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Film industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumption externalities
Film industry
5
Filmwirtschaft
5
Consumer behaviour
2
Konsumentenverhalten
2
South Korea
2
Südkorea
2
Werbewirkung
2
Absatz
1
Advertising
1
Brand image
1
Brand management
1
Entertainment
1
Entertainment marketing
1
Externalities
1
Externer Effekt
1
Film
1
Franchising
1
Interdependent preferences
1
Korea
1
Learning process
1
Lernprozess
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Nachfrageinterdependenz
1
Network economics
1
Network externalities
1
Netzwerkökonomik
1
Product Placement
1
Product evaluation
1
Product placement
1
Regression analysis
1
Regressionsanalyse
1
Sales
1
Survey
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Amblee, Naveen
1
Ha, Kyoungnam
1
Huang, Dongling
1
Jeong, Jaeseung
1
Kim, Wonjoon
1
Markovitch, Dmitri G.
1
Meyer, Jeffrey
1
Song, Reo
1
Yang, Joonhyuk
1
Ying, Yuanping
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
International marketing review
1
Journal of advertising research
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
SocioEconomic challenges : SEC
1
The IUP journal of brand management : IJBRM
1
The journal of media economics
1
The marketing review
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
2
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
3
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->