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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
23
Journal of promotion management : JPM
22
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
3
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
5
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
6
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
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