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~isPartOf:"European journal of marketing : EJM"
~subject:"Beschwerdemanagement"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer Behaviour"
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Beschwerdemanagement
Beziehungsmarketing
Markenartikel
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
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Großbritannien
19
Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
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Internet marketing
16
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15
Social Web
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Social web
15
Theorie
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Theory
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Preismanagement
14
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93
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Balaji, M. S.
2
Dagger, Tracey S.
2
Grohmann, Bianca
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Sok, Phyra
2
Vlachos, Pavlos A.
2
Abosag, Ibrahim
1
Alpert, Frank
1
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1
Anker, Thomas Boysen
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Bang, Nguyen
1
Bell, John E.
1
Berezan, Orie
1
Bergami, Massimo
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Butaney, Gul T.
1
Canniford, Robin
1
Chang, Chia-chi
1
Chatzipanagiotou, Kalliopi C.
1
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1
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1
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European journal of marketing : EJM
Journal of retailing and consumer services
556
Journal of business research : JBR
536
The journal of brand management : an international journal
215
The journal of product & brand management
204
International journal of hospitality management
186
Psychology & marketing
128
The journal of services marketing
128
Journal of the Academy of Marketing Science
108
Asia Pacific journal of marketing and logistics
99
Journal of hospitality marketing & management
92
Journal of retailing
90
Journal of strategic marketing
85
Cogent business & management
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
78
International journal of contemporary hospitality management
75
Journal of travel and tourism marketing
75
Journal of marketing
73
The international review of retail, distribution and consumer research
70
The service industries journal
70
Industrial marketing management : the international journal for industrial and high-tech firms
65
International journal of retail & distribution management
62
Journal of service management
62
SpringerLink / Bücher
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Marketing letters : a journal of research in marketing
60
International journal of consumer studies
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Journal of service research : JSR
57
International journal of electronic marketing and retailing : IJEMR
56
The journal of consumer marketing
55
Journal of marketing communications
54
Services marketing quarterly
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
International journal of retail and distribution management
51
Tourism management : research, policies, practice
51
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing management : MM
49
Journal of international consumer marketing
47
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ECONIS (ZBW)
93
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93
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
8
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
9
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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