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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Pricing strategy"
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Search: subject_exact:"Herstellermarke"
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Brand management
Pricing strategy
Brand
68
Markenartikel
68
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Branding
8
Markentreue
6
Brand architecture
5
Handelsmarke
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5
Brands
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Einzelhandel
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Innovation
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Markenarchitektur
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Market share
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Marktanteil
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Retail trade
4
Advertising effects
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Brand awareness
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Brand names
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Brand orientation
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Corporate branding
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Erfolgsfaktor
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International marketing
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Internationales Marketing
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Roper, Stuart
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Lee, Wai Jin
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Melewar, T. C.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Abimbola, Temi
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Burt, Steven
1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
238
The journal of brand management : an international journal
230
The journal of product & brand management
194
Journal of retailing and consumer services
146
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of marketing
31
SpringerLink / Bücher
31
International journal of hospitality management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
The journal of consumer marketing
28
European journal of marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Journal of fashion marketing and management
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global marketing
22
Journal of retailing
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
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ECONIS (ZBW)
57
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57
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
8
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
9
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
10
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
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