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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Human Resource Management"
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Consumer behaviour
Human Resource Management
Konsumentenverhalten
149
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Beziehungsmarketing
95
Relationship marketing
95
Brand image
82
Markenimage
82
Brand
60
Markenartikel
60
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing
33
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
25
Supplier relationship management
25
USA
25
United States
25
Großbritannien
22
Innovation
22
United Kingdom
22
Corporate reputation
21
Firmenimage
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Strategic management
20
Strategisches Management
20
Einzelhandel
18
Retail trade
18
Brand architecture
17
Corporate culture
17
Emotion
17
Firm performance
17
Unternehmenserfolg
17
Unternehmenskultur
17
Innovation management
16
Innovationsmanagement
16
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56
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Article
151
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151
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151
Case study
2
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2
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English
151
Author
All
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Balaji, M. S.
2
Bruhn, Manfred
2
Buil, Isabel
2
Canniford, Robin
2
Chang, Aihwa
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Gilmore, Audrey
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Melewar, T. C.
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Pillai, Kishore Gopalakrishna
2
Presi, Caterina
2
Roulet, Raphael
2
Russell-Bennett, Rebekah
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Allen, Douglas E.
1
Alpert, Frank
1
Anker, Thomas Boysen
1
Anselmsson, Johan
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
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European journal of marketing : EJM
Journal of business research : JBR
920
Journal of retailing and consumer services
776
The international journal of human resource management
590
International journal of hospitality management
376
SpringerLink / Bücher
320
The journal of product & brand management
307
The journal of brand management : an international journal
295
International journal of human resource management
286
Human resource management review
244
Human resource management
243
Journal of business ethics : JOBE
213
Psychology & marketing
197
International journal of contemporary hospitality management
181
Asia Pacific journal of marketing and logistics
179
Cogent business & management
168
The journal of services marketing
159
Employee relations
157
Management revue : socio-economic studies
151
Journal of the Academy of Marketing Science
141
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
140
Human resource management journal
139
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of hospitality marketing & management
130
Journal of marketing
130
International journal of consumer studies
129
International journal of manpower
124
Journal of retailing
123
Marketing intelligence & planning
123
Springer eBook Collection
123
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Tourism management : research, policies, practice
112
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of strategic marketing
110
Journal of marketing management : MM
109
The service industries journal
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
International journal of retail & distribution management
105
Marketing letters : a journal of research in marketing
97
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ECONIS (ZBW)
151
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151
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
5
Customer-based brand equity and human resource
management
image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
6
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
7
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
8
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
9
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
10
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
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