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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Organizational behaviour"
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External efficacy
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
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