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~isPartOf:"European journal of marketing : EJM"
~subject:"Customer satisfaction"
~subject:"Social web"
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Customer satisfaction
Social web
Brand management
125
Markenführung
125
Brand image
80
Consumer behaviour
80
Konsumentenverhalten
80
Markenimage
80
Brand
56
Markenartikel
56
Brand architecture
27
Markenarchitektur
26
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
22
Relationship marketing
22
Corporate reputation
18
Firmenimage
18
Branding
14
Corporate culture
13
Unternehmenskultur
13
Brand equity
11
Internet marketing
11
Online-Marketing
11
Brand loyalty
10
Advertising effects
9
Brands
9
HR marketing
9
Personalmarketing
9
Public relations
9
Werbewirkung
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Öffentlichkeitsarbeit
9
Brand extension
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Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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Allen, Douglas E.
1
Balmer, John M. T.
1
Berezan, Orie
1
Camiciottoli, Belinda Crawford
1
Canniford, Robin
1
Chang, Aihwa
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Weifeng
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Chiang, Hsu-hsin
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Dann, Stephen
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Dant, Rajiv P.
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Ding, Ying
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Dunne, Áine
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Eagar, Toni
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1
Gounaris, Spiros
1
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1
Han, Tzu-shian
1
Joen, Hyo-jin Jean
1
Kedzior, Richard
1
Kleppe, Ingeborg Astrid
1
Krishen, Anjala Selena
1
Lawlor, Margaret-Anne
1
Maehle, Natalia
1
Pappu, Ravi
1
Paulssen, Marcel
1
Presi, Caterina
1
Quester, Pascale G.
1
Raab, Carola
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Ranfagni, Silvia
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Rokka, Joonas
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Roulet, Raphael
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Rowley, Jennifer
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Schroeder, Jonathan E.
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Tanford, Sarah
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Vassilikopoulou, Aikaterini
1
Wang, Lili
1
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European journal of marketing : EJM
Journal of business research : JBR
129
Journal of retailing and consumer services
82
The journal of brand management : an international journal
76
The journal of product & brand management
71
International journal of internet marketing and advertising : IJIMA
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of promotion management : innovations in planning and applied research
32
International journal of hospitality management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing management : MM
24
Journal of marketing communications
23
Marketing intelligence & planning
22
SpringerLink / Bücher
21
Business horizons
20
Tourism management : research, policies, practice
20
Asia Pacific journal of marketing and logistics
19
International journal of advertising : the review of marketing communications
19
Psychology & marketing
19
Cogent business & management
18
Journal of internet commerce
18
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of strategic marketing
17
International journal of contemporary hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Journal of hospitality marketing & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Springer eBook Collection
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of the Academy of Marketing Science
13
Springer Proceedings in Business and Economics
13
European journal of marketing
12
Journal of global marketing
12
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
Marketing theory
11
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ECONIS (ZBW)
15
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1
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
2
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
5
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
6
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
7
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
8
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
9
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
10
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
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