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~isPartOf:"European journal of marketing : EJM"
~subject:"Economic history"
~subject:"Werbeplanung"
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European journal of marketing : EJM
A master class in brand planning : the timeless works of Stephen King
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Journal of historical research in marketing
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Women in PR history
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Journal of advertising : official publication of the American Academy of Advertising
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Brand Planning : starke Strategien für Marken und Kampagnen
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Advertising in developing and emerging countries : the economic, political and social context
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Consumerism and the co-operative movement in modern British history : taking stock
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Economies et sociétés ; 47,3/4
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International journal of advertising : the quarterly review of marketing communications
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The Routledge companion to marketing and feminism
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
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