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~isPartOf:"European journal of marketing : EJM"
~subject:"Experiment"
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Search: subject_exact:"Franchise-Vertrag"
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European journal of marketing : EJM
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The journal of law, economics, & organization
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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
2
The effect of pre-entry information on relational outcomes in franchising : model conceptualitsation and gender comparison
Weaven, Scott K.
;
Grace, Debra
;
Frazer, Lorelle
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 193-217
Persistent link: https://www.econbiz.de/10010344091
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