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~isPartOf:"European journal of marketing : EJM"
~subject:"Externalities"
~subject:"Product placement"
~type_genre:"Article in journal"
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European journal of marketing : EJM
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
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2
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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