//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Franchising"
~subject:"Regressionsanalyse"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Film industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Franchising
Regressionsanalyse
Film industry
5
Filmwirtschaft
5
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
South Korea
2
Südkorea
2
Werbewirkung
2
Absatz
1
Advertising
1
Brand image
1
Brand management
1
Consumption externalities
1
Entertainment
1
Entertainment marketing
1
Externalities
1
Externer Effekt
1
Film
1
Interdependent preferences
1
Korea
1
Learning process
1
Lernprozess
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Nachfrageinterdependenz
1
Network economics
1
Network externalities
1
Netzwerkökonomik
1
Product Placement
1
Product evaluation
1
Product placement
1
Regression analysis
1
Sales
1
Survey
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Bayus, Barry L.
1
Kerrigan, Finola
1
Kim, Junhee
1
Moon, Sangkil
1
O'Reilly, Daragh
1
Yi, Youjae
1
Published in...
All
European journal of marketing : EJM
Applied economics letters
1
Journal of cultural economics
1
Journal of marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of revenue and pricing management
1
Journal of targeting, measurement and analysis for marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The journal of prediction markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
2
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->