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~isPartOf:"European journal of marketing : EJM"
~subject:"IMC"
~subject:"Social Web"
~subject:"social media"
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European journal of marketing : EJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of marketing communications
5
International journal of internet marketing and advertising : IJIMA
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of the Academy of Marketing Science
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Palgrave Studies of Marketing in Emerging Economies
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Springer eBook Collection
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The journal of business & industrial marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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California management review
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Conference proceedings Trends in Business Communication 2020
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Corporate board : role, duties & composition; accountability, responsability, committment
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Corporate communications : an international journal
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of decision sciences, risk and management
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Journal of business strategy
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Journal of communication management : an international journal
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Journal of economics & management
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing education : JME
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of small business and enterprise development
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Journal of strategic marketing
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Marketing intelligence & planning
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Problems and perspectives in management : PPM ; international research journal
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Proceedings of International Academic Conferences
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Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
2
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
3
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
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