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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenführung"
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Markenführung
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European journal of marketing : EJM
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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5
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advertising in new formats and media : current research and implications for marketers
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
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