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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketing management"
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Marketing management
Einzelhandel
43
Retail trade
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Consumer behaviour
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Konsumentenverhalten
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Retailing
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Beziehungsmarketing
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Brand management
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Großbritannien
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Coussement, Kristof
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Donnell, Lisa Victoria
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European journal of marketing : EJM
Journal of retailing
18
Journal of retailing and consumer services
18
International journal of retail & distribution management
13
Journal of business research : JBR
9
Handelsforschung
5
The international review of retail, distribution and consumer research
5
Cogent business & management
4
European journal of operational research : EJOR
4
European retail research
4
Improving marketing strategies for private label products
4
International journal of business and globalisation : IJBG
4
Asia Pacific journal of marketing and logistics
3
DUV : Wirtschaftswissenschaft
3
Europäische Hochschulschriften / 5
3
International journal of business information systems : IJBIS
3
International journal of production economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing intelligence & planning
3
Schriften zu Distribution und Handel
3
SpringerLink / Bücher
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Akzente
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Business horizons
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Electronic commerce research
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
2
International journal of production research
2
Inventi impact: retailing & consumer services
2
Journal for global business advancement : JGBA
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Markt und Konsum
2
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
2
Research and the development of pedagogical materials : working papers
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ECONIS (ZBW)
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Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
2
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
3
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
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