//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Sponsorship"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Professioneller Sport"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
Sportveranstaltung
Professional sports
4
Profisport
4
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Sponsoring
3
Sportmarketing
3
Sports marketing
3
Brand management
2
Markenführung
2
Norway
2
Norwegen
2
Sport
2
Sports
2
Attitudes towards the sponsor
1
Ball game
1
Ballsport
1
Brand extension
1
Brand image
1
Branding
1
Communication
1
Cultural sector
1
Denmark
1
Dänemark
1
Economic animosity
1
Economic competitiveness
1
Estimation
1
Event involvement
1
Event marketing
1
Event-Marketing
1
Kultursektor
1
Markenimage
1
Markentransfer
1
Public relations
1
Schätzung
1
Social groups
1
Sport event
1
Sport organization
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Grohs, Reinhard
1
Meng-Lewis, Yue
1
Olson, Erik L.
1
Pillai, Kishore Gopalakrishna
1
Reisinger, Heribert
1
Thwaites, Des
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of sports economics
75
Journal of sport management : the official journal of the North American Society of Sport Management
49
International journal of sport management and marketing : IJSMM
45
European Sport management quarterly : ESMQ
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
International journal of sports marketing & sponsorship
34
Sport management review
27
International journal of sport finance
26
Applied economics
13
Sport, Business and Management : an international journal ; SBM
11
Journal of business research : JBR
9
Springer eBook Collection
9
European journal of operational research : EJOR
8
Event- und Impaktforschung
8
Applied economics letters
6
Research
6
International journal of event and festival management
5
SpringerLink / Bücher
5
Working papers / Institute for Strategy and Business Economics, University of Zurich
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
New horizons in the economics of sport
4
An Elgar research collection
3
Discussion paper / Tinbergen Institute
3
Discussion paper series / IZA
3
Economics letters
3
Economies : open access journal
3
Edward Elgar E-Book Archive
3
European research studies
3
Gabler Edition Wissenschaft
3
International journal of forecasting
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Services marketing quarterly
3
The journal of business & industrial marketing
3
The journal of gambling business and economics
3
A modern guide to sports economics
2
Applied Marketing Science / Angewandte Marketingforschung
2
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
3
Does sponsorship work in the same way in different sponsorship contexts?
Olson, Erik L.
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 180-199
Persistent link: https://www.econbiz.de/10003949208
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->