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~isPartOf:"European journal of marketing : EJM"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Brand personality"
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Werbewirkung
Brand image
106
Markenimage
106
Brand management
77
Markenführung
77
Consumer behaviour
74
Konsumentenverhalten
74
Brand
42
Markenartikel
42
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18
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14
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8
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Personality psychology
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Einzelhandel
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Brand architecture
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Customer satisfaction
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Aspara, Jaakko
1
Balabanis, George
1
Baxter, Stacey
1
Chakravarti, Amitav
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chen, Junsong
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Chien, Ya-Lan
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Confos, Nicolla
1
Corneille, Olivier
1
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1
Derbaix, Christian
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Diamantopoulos, Adamantios
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1
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1
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1
Hellén, Katarina
1
Herrmann, Jean-Luc
1
Ilicic, Jasmina
1
Kacha, Mathieu
1
Kulczynski, Alicia
1
Meyer, Jeffrey
1
Newton, Fiona Joy
1
Newton, Joshua D.
1
Redondo, Ignacio
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Skard, Siv
1
Song, Reo
1
Sääksjärvi, Maria
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Thorbjornsen, Helge
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European journal of marketing : EJM
Journal of business research : JBR
43
Journal of marketing communications
38
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
26
Psychology & marketing
21
Journal of advertising research
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of promotion management : innovations in planning and applied research
17
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Young consumers : insight and ideas for responsible marketers
5
International journal of business excellence : IJBEX
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
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ECONIS (ZBW)
13
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
3
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
4
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
5
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
8
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
9
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
10
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
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