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~isPartOf:"European journal of marketing : EJM"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Search: subject_exact:"Corporate image"
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Corporate reputation
29
Firmenimage
29
Brand architecture
15
Markenarchitektur
15
Corporate culture
11
Marketing management
11
Marketingmanagement
11
Unternehmenskultur
11
Brand management
9
Markenführung
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Öffentlichkeitsarbeit
7
Corporate identity
4
Personality psychology
4
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3
Consumer behaviour
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Corporate marketing
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Corporate Governance
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Balmer, John M. T.
5
Balmern, John M. T.
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He, Hongwei
2
Kitchen, Philip J.
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Melewar, T. C.
2
Abratt, Russell
1
Andriopoulos, Constantine
1
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1
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1
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1
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1
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1
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1
Chen, Weifeng
1
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1
Dickinson-Delaporte, Sonio
1
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1
Elmadağ Baş, Ayşe Banu
1
Fetscherin, Marc
1
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1
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1
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Mazodier, Marc
1
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European journal of marketing : EJM
Corporate reputation review : an international journal
137
Journal of business research : JBR
84
Journal of business ethics : JOBE
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
51
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
40
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Cogent business & management
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Journal of strategic marketing
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Finance research letters
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
12
Qualitative market research : an international journal
12
The journal of applied business research
12
International journal of retail & distribution management
11
Journal of marketing management : MM
11
Strategic management journal
11
The international journal of bank marketing : IJBM
11
The service industries journal
11
Administrative Sciences : open access journal
10
Australasian marketing journal
10
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ECONIS (ZBW)
29
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
5
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
8
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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