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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Brodie, Roderick J."
~person:"Lin, Winston T."
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4
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Brodie, Roderick J.
Lin, Winston T.
Eggert, Andreas
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
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9
Payne, Adrian
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7
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European journal of operational research : EJOR
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service theory and practice : JSTP
2
Marketing theory
2
Business-to-business brand management : theory, research and executive case study exercises
1
Decision support systems : DSS ; the international journal
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Journal of Business Research
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Marketing theory : a student text
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Marketing-mix strategies - product strategy and promotion strategy
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Romanian journal of economic forecasting
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ECONIS (ZBW)
7
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1
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7
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7
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1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and
value
cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
3
The plurality of co-existing business models : investigating the complexity of
value
drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
Saved in:
4
A partial adjustment valuation approach with stochastic and dynamic speeds of partial adjustment to measuring and evaluating the business
value
of information technology
Lin, Winston T.
;
Chen, Yueh H.
;
Hung, TingShu
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 766-779
Persistent link: https://www.econbiz.de/10011942408
Saved in:
5
Assessing the business values of information technology and e-commerce independently and jointly
Lin, Winston T.
;
Chen, Yueh H.
;
Shao, Benjamin B. M.
- In:
European journal of operational research : EJOR
245
(
2015
)
3
,
pp. 815-827
Persistent link: https://www.econbiz.de/10011312112
Saved in:
6
The partial adjustment valuation approach with dynamic and variable speeds of adjustment to evaluating and measuring the business
value
of information technology
Lin, Winston T.
;
Kao, Ta Wei
- In:
European journal of operational research : EJOR
238
(
2014
)
1
,
pp. 208-220
Persistent link: https://www.econbiz.de/10010398801
Saved in:
7
Investigating and comparing the dynamic patterns of the business
value
of information technology over time
Lin, Winston T.
;
Chuang, Chia-hung
- In:
European journal of operational research : EJOR
228
(
2013
)
1
,
pp. 249-261
Persistent link: https://www.econbiz.de/10009734113
Saved in:
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