//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business research : JBR"
~subject:"Allocation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Allocation
Direktmarketing
22
Direct marketing
21
Theorie
5
Theory
5
Advertising
4
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Werbung
4
Marketing management
3
Marketingmanagement
3
USA
3
United States
3
Beziehungsmarketing
2
Customer lifetime value
2
Customer value
2
Data Mining
2
Data mining
2
Innovation
2
Kundenwert
2
Mathematical programming
2
Mathematische Optimierung
2
OR in marketing
2
Personality psychology
2
Personalized advertising
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Stakeholder
2
AHP approach
1
AHP-Verfahren
1
Abnormal returns
1
Advertising appeals
1
Algorithm
1
Algorithmus
1
Allokation
1
Ankündigungseffekt
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hruschka, Harald
1
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
Perspektiven der Kommunikationspolitik
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->