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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
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