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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"United States"
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Kundenbindungsprogramm
13
Loyalty program
13
Consumer behaviour
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Bagchi, Rajesh
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European journal of operational research : EJOR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of marketing
3
Working paper / National Bureau of Economic Research, Inc.
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International journal of hospitality management
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Journal of financial services marketing : JFSM
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Journal of retailing
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Journal of retailing and consumer services
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American business law journal : the official publication of the American Business Law Association
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American economic journal : a journal of the American Economic Association
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Discussion papers / Stanford Institute for Economic Policy Research
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E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Economic perspectives
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business innovation and research
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International journal of management & enterprise development : IJMED
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International journal of management and marketing research : IJMMR
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International journal of retail & distribution management
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Issues in accounting education
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Journal for labour market research
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Journal of advertising research
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Journal of air transport management
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of historical research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of payments strategy & systems
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of revenue and pricing management
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MIT sloan management review
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing through minefields
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Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
2
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
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