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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Sivakumaran, Bharadhwaj"
~subject:"Brand management"
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Brand management
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European journal of operational research : EJOR
Journal of promotion management : innovations in planning and applied research
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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