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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of strategic marketing"
~type_genre:"Sammelwerk"
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European journal of operational research : EJOR
Journal of strategic marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
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contributor
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2013
Persistent link: https://www.econbiz.de/10009781118
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2
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
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2011
Persistent link: https://www.econbiz.de/10009533084
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
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2011
Persistent link: https://www.econbiz.de/10009314493
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