//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Allokation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Allokation
Direct marketing
18
Direktmarketing
18
Theorie
5
Theory
5
USA
5
United States
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
3
Social web
3
Advertising planning
2
Brand management
2
Distribution channel
2
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mathematical programming
2
Mathematische Optimierung
2
OR in marketing
2
Online-Marketing
2
Vertriebsweg
2
Werbeplanung
2
Algorithm
1
Algorithmus
1
Allocation
1
Beziehungsmarketing
1
Computer network
1
Computernetz
1
Conflict constraints
1
Customer lifetime value
1
Customer value
1
Data Mining
1
Data mining
1
E-Mail
1
E-mail
1
Engagement behavior
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hruschka, Harald
1
Published in...
All
European journal of operational research : EJOR
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Perspektiven der Kommunikationspolitik
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->