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~isPartOf:"European journal of operational research : EJOR"
~subject:"Social web"
~subject:"Theory"
~subject:"Verbraucherverhalten"
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Social web
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Verbraucherverhalten
Consumer behaviour
142
Konsumentenverhalten
142
Theorie
53
Preismanagement
39
Pricing strategy
39
Einzelhandel
30
Retail trade
30
Lieferkette
18
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OR in marketing
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55
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Chenavaz, Régis Y.
2
Eiselt, Horst A.
2
Khouja, Moutaz
2
Lüer-Villagra, Armin
2
Marianov, Vladimir
2
Sun, Minghe
2
Zaccour, Georges
2
Zhou, Jing
2
Abravaya, Shimon
1
Anjos, Miguel F.
1
Barbier, Thibault
1
Bari, Abdullahel
1
Berbeglia, Franco
1
Berbeglia, Gerardo
1
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1
Boyacı, Tamer
1
Cai, Gangshu
1
Cao, Ping
1
Chen, Bintong
1
Chen, Can
1
Chen, Jing
1
Chen, Zhen-Yu
1
Chen, Zhiyuan
1
Cheng, Hsing Kenneth
1
Chiang, Wei-yu Kevin
1
Chiu, Yun-Yao
1
Choi, Tsan-Ming
1
Cirinei, Fabien
1
Dai, Ying
1
Dasu, Sriram
1
Destrercke, Sébastien
1
Ding, Chao
1
Du, Hang
1
Ellis, T. Selwyn
1
Eshuis, Rik
1
Eynan, Amit
1
Fan, Zhi-Ping
1
Feichtinger, Gustav
1
Feng, Jiejian
1
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European journal of operational research : EJOR
Journal of business research : JBR
253
Journal of retailing and consumer services
215
SpringerLink / Bücher
128
International journal of internet marketing and advertising : IJIMA
93
NBER working paper series
92
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Discussion paper / Centre for Economic Policy Research
73
Technological forecasting & social change : an international journal
73
The journal of product & brand management
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Gabler Edition Wissenschaft
65
Europäische Hochschulschriften / 5
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Economics letters
58
Journal of economic psychology : research in economic psychology and behavioral economics
56
International journal of industrial organization
53
Journal of economic behavior & organization : JEBO
52
Psychology & marketing
51
International journal of consumer studies
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Information systems research : ISR
48
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
45
Journal of internet commerce
45
Research
44
Schriftenreihe Studien zum Konsumentenverhalten
44
CESifo working papers
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of electronic commerce research : JECR
42
The American economic review
41
Journal of marketing
40
Discussion papers / CEPR
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
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ECONIS (ZBW)
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1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
2
Pricing and structuring product trials : separate versus mixed wine tastings
Jalili, Monire
;
Çil, Eren B.
;
Pangburn, Michael S.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 668-683
Persistent link: https://www.econbiz.de/10014456313
Saved in:
3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
4
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
5
Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han
;
Chiu, Yun-Yao
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 312-328
Persistent link: https://www.econbiz.de/10013479198
Saved in:
6
Store location with multipurpose shopping trips and a new random utility customers' choice model
Méndez-Vogel, Gonzalo
;
Marianov, Vladimir
; …
- In:
European journal of operational research : EJOR
305
(
2023
)
2
,
pp. 708-721
Persistent link: https://www.econbiz.de/10013479285
Saved in:
7
Dynamic pricing and quick response of a retailer in the presence of strategic consumers : a distributionally robust optimization approach
Qiu, Ruozhen
;
Sun, Yue
;
Zhou, Hongcheng
;
Sun, Minghe
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1270-1298
Persistent link: https://www.econbiz.de/10014282978
Saved in:
8
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
9
Optimal trade-in and refurbishment strategies for durable goods
Hu, Shu
;
Zhu, Stuart X.
;
Fu, Ke
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10014290405
Saved in:
10
Nonlinear pricing for yield management and countering strategic consumer behavior
Khouja, Moutaz
;
Li, Yuefeng
;
Zhou, Jing
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 212-232
Persistent link: https://www.econbiz.de/10014292909
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