//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"OR in Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
OR in marketing
64
Theorie
36
Theory
36
Consumer behaviour
17
Konsumentenverhalten
17
Preismanagement
16
Pricing strategy
16
Advertising
14
Werbung
14
Einzelhandel
11
Retail trade
11
Game theory
10
Spieltheorie
10
Pricing
9
Competition
8
Wettbewerb
8
Beziehungsmarketing
6
Forecasting model
6
Product quality
6
Produktqualität
6
Prognoseverfahren
6
Relationship marketing
6
Brand
5
Brand management
5
Differential games
5
Distribution channel
5
Internet marketing
5
Markenartikel
5
Markenführung
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Product differentiation
5
Produktdifferenzierung
5
Sales promotion
5
Verkaufsförderung
5
Vertriebsweg
5
E-commerce
4
Electronic Commerce
4
Lieferkette
4
more ...
less ...
Online availability
All
Undetermined
66
Free
1
Type of publication
All
Article
72
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
Language
All
English
72
Author
All
Fildes, Robert
4
Huang, Tao
3
Lessmann, Stefan
3
Ma, Shaohui
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Bi, Gongbing
2
Coussement, Kristof
2
De Bock, Koen W.
2
Karray, Salma
2
Lu, Lijue
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Soopramanien, Didier
2
Tsafarakis, Stelios
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zervoudakis, Konstantinos
2
Abedin, Mohammad Zoynul
1
Agrawal, Priyank
1
Angelidou, Sofia
1
Arjmand, Ehsan
1
Aust, Gerhard
1
Avadhanula, Vashist
1
Avagyan, Vardan
1
Aydinliyim, Tolga
1
Bala, Ram
1
Ballings, Michel
1
Banciu, Mihai
1
Bari, Abdullahel
1
Basu, Preetam
1
Baumann, Philipp
1
Bazargan, Amirhossein
1
Berbeglia, Franco
1
Berbeglia, Gerardo
1
Bigler, Tamara
1
Bogaert, Matthias
1
Bokelmann, Björn
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
European Journal of Operational Research
6
International journal of production economics
3
International journal of production research
2
Journal of the Operational Research Society
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
2
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
3
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
4
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
5
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
Saved in:
6
Improving uplift model evaluation on randomized controlled trial data
Bokelmann, Björn
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 691-707
Persistent link: https://www.econbiz.de/10014456627
Saved in:
7
Sentiment classification of time-sync comments : a semi-supervised hierarchical deep learning method
Gao, Renzhi
;
Yao, Xiaoyu
;
Wang, Zhao
;
Abedin, Mohammad …
- In:
European journal of operational research : EJOR
314
(
2024
)
3
,
pp. 1159-1173
Persistent link: https://www.econbiz.de/10014456943
Saved in:
8
Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
Saved in:
9
A tractable online learning algorithm for the multinomial logit contextual bandit
Agrawal, Priyank
;
Tulabandhula, Theja
;
Avadhanula, Vashist
- In:
European journal of operational research : EJOR
310
(
2023
)
2
,
pp. 737-750
Persistent link: https://www.econbiz.de/10014340774
Saved in:
10
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->