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~isPartOf:"European management journal"
~isPartOf:"The journal of business & industrial marketing"
~person:"Beeser, Anemone J."
~subject:"Beziehungsmarketing"
~subject:"Evaluation"
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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