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~isPartOf:"European management journal : publ. twice a year for the Scottish Business School"
~isPartOf:"Legends in marketing"
~isPartOf:"Springer eBook Collection"
~person:"Kotler, Philip"
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Marketing
12
1
Agiles Marketing
1
Brand Activism
1
Brand-Management Markenmanagement Marke
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1
Customer Experience Management
1
Design Thinking
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Marketing ist nicht mehr böse
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Kotler, Philip
Andreasen, Alan R.
2
Pförtsch, Waldemar A.
2
Sheth, Jagdish N.
2
Sponholz, Uwe
2
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2
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Krishnamurthi, Lakshman
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1
Levy, Sidney J.
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Lin, Nan
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Malthouse, Edward C.
1
Moorman, Christine
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Murphy, Patrick E.
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Narayandas, Das
1
Narver, John C.
1
Rangan, V. Kasturi
1
Reve, Torger
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Samli, A. Coskun
1
Scheer, Lisa
1
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European management journal : publ. twice a year for the Scottish Business School
Legends in marketing
Springer eBook Collection
Journal of marketing
15
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
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ECONIS (ZBW)
14
OLC EcoSci
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11
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
12
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
13
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
14
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
15
Editorial - MARKETING STRATEGY - From Market Driven to Market Driving - Nirmalya Kumar, of IMD Lausanne, Lisa Scheer, of the University of Missouri, and Philip Kotler, of the J L K...
Kumar, Nirmalya
;
Scheer, Lisa
;
Kotler, Philip
- In:
European management journal : publ. twice a year for …
18
(
2000
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10006289739
Saved in:
16
Re-conceptualizing Marketing: An Interview with Philip Kotler
Kotler, Philip
;
Stonham, Paul
- In:
European management journal : publ. twice a year for …
12
(
1994
)
4
,
pp. 353-361
Persistent link: https://www.econbiz.de/10006339502
Saved in:
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