//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European management review : the journal of the European Academy of Management"
~isPartOf:"Scandinavian journal of management"
~isPartOf:"The journal of services marketing"
~subject:"Corporate culture"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Brand architecture
5
Markenarchitektur
5
Brand management
3
Corporate reputation
3
Firmenimage
3
Markenführung
3
Unternehmenskultur
2
B-to-B-Marketing
1
Brauerei
1
Brewery
1
Bundling strategy
1
Business-to-business marketing
1
Bürokratietheorie
1
Canada
1
Carlsberg AS
1
Charisma
1
Competitive advantage
1
Dienstleistungsmarketing
1
Finland
1
Finnland
1
Führungsstil
1
Higher education institution
1
Hochschule
1
IKEA
1
Kanada
1
Kleinstunternehmen
1
Leadership style
1
Leistungsbündel
1
Maximilian Weber
1
Micro business
1
Organisatorischer Wandel
1
Organizational change
1
Public relations
1
Reputation
1
Services marketing
1
Theory of bureaucracy
1
Wettbewerbsvorteil
1
construed image
1
corporate branding
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
De Roeck, Kenneth
1
Hatch, Mary Jo
1
Lejeune, Christophe
1
Maon, François
1
Schultz, Majken
1
Published in...
All
European management review : the journal of the European Academy of Management
Scandinavian journal of management
The journal of services marketing
The journal of brand management : an international journal
14
European journal of marketing : EJM
11
Journal of business research : JBR
9
Corporate communications : an international journal
4
International studies of management and organization
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review : an international journal
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Markenmanagement
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Organization : the critical journal of organization, theory and society
1
Pakistan journal of commerce and social sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
2
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->