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~isPartOf:"European research studies"
~isPartOf:"Journal of marketing management : MM"
~subject:"Communication"
~subject:"Digitization"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Soziale Medien"
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Communication
Digitization
Öffentlichkeitsarbeit
Social Web
97
Social web
97
Consumer behaviour
36
Internet marketing
36
Konsumentenverhalten
36
Online-Marketing
36
social media
23
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21
Markenführung
21
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17
Virales Marketing
17
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12
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Denegri-Knott, Janice
2
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1
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1
D. M., Madiyarova
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Le Viet-Błaszczyk, Milena
1
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1
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1
Maplestone, Vanya Louise
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N. N., Yevchenko
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Shatkovskaya, T. V.
1
Shumilina, A. B.
1
Słomski, Wojciech
1
T. V., Voronina
1
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European research studies
Journal of marketing management : MM
Journal of business research : JBR
47
Corporate communications : an international journal
41
Technological forecasting & social change : an international journal
33
Journal of communication management : an international journal
28
Springer eBook Collection
28
Journal of digital banking
22
SpringerLink / Bücher
20
Business horizons
17
Information systems research : ISR
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
Journal of business ethics : JOBE
13
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
Research
11
Journal of retailing and consumer services
10
Finance research letters
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of information technology and management : IJITM
9
Journal of open innovation : technology, market, and complexity
9
Management information systems : mis quarterly
9
Springer Proceedings in Business and Economics
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of marketing communications
8
Journal of promotion management : JPM
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
CESifo working papers
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Cogent business & management
7
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
International journal of internet marketing and advertising : IJIMA
7
Journal of management information systems : JMIS
7
Strategic corporate communication in the digital age
7
The journal of business & industrial marketing
7
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ECONIS (ZBW)
17
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1
Social media as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
2
The role of selected themes and formats in social media marketing communication of CSR activities
Noga, Tomasz
;
Le Viet-Błaszczyk, Milena
- In:
European research studies
26
(
2023
)
2
,
pp. 562-576
Persistent link: https://www.econbiz.de/10014307972
Saved in:
3
Digital technology for digital supply chain : overview
Grzybowska, Katarzyna
;
Hoffa-Dąbrowskas, Patrycja
- In:
European research studies
25
(
2022
)
3
,
pp. 582-594
Persistent link: https://www.econbiz.de/10013532435
Saved in:
4
The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media
Wereda, Wioletta
;
Pokorski, Grzegorz
- In:
European research studies
24
(
2021
)
1
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
Saved in:
5
Internet piracy and vulnerability of digital content
Oganyan, V. A.
;
Vinogradova, M. V.
;
Volkov, D. V.
- In:
European research studies
21
(
2018
)
4
,
pp. 735-743
Persistent link: https://www.econbiz.de/10012220906
Saved in:
6
Peculiarities of the process of digitalization of economies in the Eurasian Economic Union states
T. V., Voronina
;
N. N., Yevchenko
;
A. B., Yatsenko
;
D. …
- In:
European research studies
21
(
2018
)
2
,
pp. 1021-1033
Persistent link: https://www.econbiz.de/10012222087
Saved in:
7
Impact of technological blockchain paradigm on the movement of intellectual property in the digital space
Shatkovskaya, T. V.
;
Shumilina, A. B.
;
Nebratenko, …
- In:
European research studies
21
(
2018
)
1
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012238770
Saved in:
8
Development of algorithms for searching, analyzing and detecting fraudulent activities in the financial sphere
Khrestina, Marina Pavlovna
;
Dorofeev, Dmitry Ivanovich
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 484-498
Persistent link: https://www.econbiz.de/10012219658
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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