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~isPartOf:"European research studies"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Creativity"
~subject:"Werbewirkung"
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Creativity
Werbewirkung
Advertising
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Ad wear-in and wear-out
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Advertising creativity
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Vdovichena, O. G
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European research studies
Journal of the Academy of Marketing Science
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The marketing review
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Advancing research on projects and temporary organizations
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American journal of business : applying research to practice ; AJB
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Australasian marketing journal
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Brand Planning : starke Strategien für Marken und Kampagnen
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Breaking new ground in theory and practice
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British journal of management : BJM
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CESifo working papers
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Central European business review : CEBR
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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EconStor Open Access Articles
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Economies et sociétés ; 47,3/4
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European journal of marketing : EJM
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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2
The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
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