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~isPartOf:"European research studies"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Maira, Elisa"
~subject:"Markenführung"
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An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
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