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~isPartOf:"European research studies"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Sullivan, Pauline"
~subject:"Markenführung"
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Markenführung
Advertising effects
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Brand
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Brand image
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Brand management
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Cognition
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Consumer behaviour
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Fashion
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Sales promotion
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Textile distribution
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Textilhandel
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Verkaufsförderung
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attitude toward visual merchandising
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brand attitude
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brand salience
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purchase intention
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visual merchandising cognition
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The international review of retail, distribution and consumer research
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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