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~isPartOf:"European research studies"
~subject:"Communication"
~subject:"Digitization"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Communication
Digitization
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Social Web
Social web
27
Internet marketing
11
Online-Marketing
11
social media
6
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5
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5
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Probierz, Eryka
3
Gałuszka, Adam
2
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2
Mazurek-Łopacińska, Krystyna
2
Pettersen-Sobczyk, Monika
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2
A. B., Yatsenko
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Agababyan, Susanna R.
1
Andrzejak, Piotr
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1
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1
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1
Figura, Cezary
1
Germasheva, Tatyana M.
1
Grzybowska, Katarzyna
1
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1
Hernas, Adam
1
Hoffa-Dąbrowskas, Patrycja
1
Iddagoda, Yasangi Anuradha
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Le Viet-Błaszczyk, Milena
1
Macalik, Joanna
1
N. N., Yevchenko
1
Nebratenko, Gennadij Gennadʹevič
1
Noga, Tomasz
1
Oganyan, V. A.
1
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European research studies
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
142
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
82
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of organizational computing and electronic commerce
57
CESifo working papers
56
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ECONIS (ZBW)
27
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1
Exploring and analyzing youtube communities through data mining and knowledge graphs
Przysucha, Bartosz
;
Hałas, Magdalena
;
Figura, Cezary
; …
- In:
European research studies
27
(
2024
),
pp. 94-102
Persistent link: https://www.econbiz.de/10014543701
Saved in:
2
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
3
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Saved in:
4
Social media as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
5
The role of selected themes and formats in social media marketing communication of CSR activities
Noga, Tomasz
;
Le Viet-Błaszczyk, Milena
- In:
European research studies
26
(
2023
)
2
,
pp. 562-576
Persistent link: https://www.econbiz.de/10014307972
Saved in:
6
Digital technology for digital supply chain : overview
Grzybowska, Katarzyna
;
Hoffa-Dąbrowskas, Patrycja
- In:
European research studies
25
(
2022
)
3
,
pp. 582-594
Persistent link: https://www.econbiz.de/10013532435
Saved in:
7
Emotion detection based on sentiment analysis : an example of a social robots on short and long texts conversation
Probierz, Eryka
;
Gałuszka, Adam
- In:
European research studies
25
(
2022
)
2
,
pp. 118-134
Persistent link: https://www.econbiz.de/10013531971
Saved in:
8
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
9
The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media
Wereda, Wioletta
;
Pokorski, Grzegorz
- In:
European research studies
24
(
2021
)
1
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
Saved in:
10
The mediating role of social media in the relationship between perceived leadership support and employee engagement in banking
Bulińska-Stangrecka, Helena
;
Bagieńska, Anna
; …
- In:
European research studies
24
(
2021
)
1
,
pp. 851-874
Persistent link: https://www.econbiz.de/10012512825
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