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~isPartOf:"European retail research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Herrmann, Andreas"
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Advertising music
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Consumer behaviour
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Herrmann, Andreas
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European retail research
Marketing letters : a journal of research in marketing
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
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