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~isPartOf:"Event- und Impaktforschung"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Leopkey, Becca"
~subject:"Brand image"
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2018 PyeongChang Winter Games
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Event- und Impaktforschung
International journal of sport management and marketing : IJSMM
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On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
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