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~isPartOf:"Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]"
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Event marketing
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Event-Marketing
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Messebeteiligung
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Trade fair participation
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Brand management
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Consumer behaviour
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Definition
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
Journal of travel and tourism marketing
11
Journal of retailing and consumer services
10
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of contemporary hospitality management
7
International journal of event and festival management
7
International journal of hospitality management
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Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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The journal of brand management : an international journal
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Journal of business economics and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport management review
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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Erlebnis- und Konsumwelten
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European journal of marketing : EJM
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International journal of arts management
3
International journal of retail & distribution management
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International journal of sport management and marketing : IJSMM
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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European Sport management quarterly : ESMQ
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Handbook on brand and experience management
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Innovative marketing : IM
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International journal of electronic marketing and retailing : IJEMR
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Memorable customer experiences : a research anthology
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Psychology & marketing
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Scandinavian journal of hospitality and tourism
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Sport, Business and Management : an international journal ; SBM
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : THR
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Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen
Ermer, Beatrice
;
Wiedmann, Martin
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 87-111)
.
2014
Persistent link: https://www.econbiz.de/10010382783
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