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~isPartOf:"Events und Tourismus : Stand und Perspektiven der Eventforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport management review"
~person:"Doyle, Jason P."
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Doyle, Jason P.
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Events und Tourismus : Stand und Perspektiven der Eventforschung
International journal of advertising : the quarterly review of marketing communications
Sport management review
Sport Management Review
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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