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~isPartOf:"Evolving and emerging issues in marketing strategy"
~subject:"Brand management"
~subject:"KMU"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Brand management
KMU
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Evolving and emerging issues in marketing strategy
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Small business and entrepreneurship ; Vol. 4
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Critical perspectives on business and management
3
Cross-cultural and critical perspectives on brands
3
International entrepreneurship
3
KSI : Krisen-, Sanierungs- und Insolvenzberatung ; Wirtschaft, Recht, Steuern
3
Measuring business excellence : the journal of organizational performance management
3
The journal of brand management : an international journal
3
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Journal of East European management studies : JEEMS
2
Journal of business research : JBR
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Relational and functional integration
2
The international library of entrepreneurship
2
Társadalomkutatás
2
Zeitschrift der Unternehmensberatung : ZUb
2
Advances in service network analysis
1
An Elgar reference collection
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Collana studi e ricerche
1
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
1
Entrepreneurial teams and new business creation
1
Essential reference
1
Future directions
1
Gabler Edition Wissenschaft
1
Global-local consumption
1
HAW im Dialog : Weidener Diskussionspapiere
1
International journal of globalisation and small business : IJGSB
1
International marketing ; Vol. 1
1
International marketing ; Vol. 3
1
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ECONIS (ZBW)
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
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2
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
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