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~isPartOf:"Expanding disciplinary space : on the potential of critical marketing"
~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~type_genre:"Aufsatz im Buch"
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Expanding disciplinary space : on the potential of critical marketing
Handbook of contemporary marketing in China : theories and practices
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
3
Führungspraxis und Führungskultur
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Innovation spaces in Asia : entrepreneurs, multinational enterprises and policy
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Business insights: China : practical advice on entry strategy and engagement
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Context: the need for international standardisation of accounting
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Cross-cultural and critical perspectives on brands
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Cross-cultural management in practice : culture and negotiated meanings
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Diversity management : theoretical perspectives and practical approaches
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Dynamique technologique, systèmes d'innovation et rattrapage
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Emerging research on Islamic marketing and tourism in the global economy
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Europe - North Korea : between humanitarism and business?
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Global corporate evolution : looking inward or looking outward? ; the Carnegie Bosch Institute's 6. International Conference, October 2 - 4, 2003
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Human resource management "with Chinese characteristics" : facing the challenges of globalization
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Knowledge management : nurturing culture, innovation and technology ; proceedings of the 2005 International Conference on Knowledge Management, [Charlotte], North Carolina, USA, 27 - 28 Oct. 2005
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Marketing theory and applications ; 2012=Vol. 23
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Modern banking : applied theory and practice
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New multinational network sharing
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Own the future : 50 ways to win from The Boston Consulting Group
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The passion of organizing
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Zwischen Instrumentalisierung und Bedeutungslosigkeit : Mitarbeiter-Partizipation im organisationalen Kontext in Mittel- und Osteuropa
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Disciplining the discipline : understanding postcolonial epistemic ideology in marketing
Varman, Rohit
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Saha, Biswatosh
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 173-185)
.
2013
Persistent link: https://www.econbiz.de/10010199653
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A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
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